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THE 20 MOST RELEVANT FASHION BRANDS ON INSTAGRAM

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If your Instagram feed is anything like ours, it's filled to capacity with fashion, fashion, fashion. For outfit inspiration and virtual window shopping, the visual social feed is essential for any relevant fashion brand. But while our tastes tend to lean to the side of luxury labels, the whole of Instagram users engage with a somewhat different sartorial set.
According to data compiled by M by Macy's, Nike leads the pack with the most engagement of any apparel company, boasting 47.7 million hashtag mentions and 18.7 million followers. And though it doesn't come close to, say, Kim Kardashian or Taylor Swift status, it's an impressive feat for the athletic-wear behemoth considering the second most mentioned brand is Prada at a comparatively meager 18.7 million mentions, and next most followed is Adidas Originals with 6.4 million followers.
The unexpected takeaways: Vans Shoes and Hello Kitty ranked high in the list of mentions, beating out major fashion brands like Michael Kors and Dolce & Gabbana. In regards to the followers lineup, we were admittedly surprised to see Vans Shoes (again) along with Converse and Free People holding their own among the likes of Dior, Gucci and Burberry.
See the complete charting of Instagram's top 20 fashion brands below:

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